MOVING THE site of MAMA Festivals-organised events Citadel and Lovebox (both cap. 40,000) to West London’s Gunnersbury Park this year, required keen logistical precision according to electrical contractor for the events, Pearce Hire.
The two festivals moved from Victoria Park after rival promoter AEG Presents won exclusive rights to stage events in the East London location (see LIVE UK, issue 215).
The move involving providing power for seven stages, 15 bars and concession facilities, VIP areas, backstage working areas and production village, plus areas for sponsors including Corona, Kopparberg and Smirnoff. The company spent almost three weeks on site, deploying a core team of five, which increased to 12 for build and break-down periods.
“Working across a new site was a big challenge,” says Pearce Hire project manager Jake Vernum. “We scrutinised the spec from our client and made sure generator sizes and numbers were kept down to improve efficiencies.
Dave McCalmont, festival production director for Live Nation Entertainment-owned MAMA, adds, “We trust Jake and the team implicitly with the temporary power and site lighting. Their attention to detail ensured reliable service.”
Lovebox artistes included Skepta, Wu-Tang Klan and The Blaze, while Citadel was headlined by Tame Impala, Chvrches and Fat White Family.