DERBYSHIRE’S Bearded Theory festival expects to grow beyond the 10,000 attendance it achieved in 2017, reporting ticket sales to be “miles ahead” of levels this time last year, since the announcement of headliner Robert Plant.
Nearly half the tickets, including all early-birds, sold out within two days of going on sale. Other headliners include Sleaford Mods and The Jesus & Mary Chain.
“The event attracts the over 40s and they make the festival,” organiser Stephen Blount tells Festival. “I always say if you provide good customer service you can succeed in any industry. For example, I’ve bought 200 wheely bins myself because the litter pickers never bring enough. We’re asking Serious Stages to supply the mainstage for the first time and we need another 40 toilets.
Capacity at the Catton Hall site could grow up to 15,000, say Blount.
“Unusually, our license has no maximum capacity condition, so it’s what the landowners feel comfortable with.”
Tickets to the eight stage festival are £10 higher than last year at £115.