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Principality’s major impact

24 July 2019

CARDIFF’S PRINCIPALITY Stadium has contributed £2.7 billion in economic output and £1.95bn to the local economy since it opened in the summer of 1999, says a report.

The contribution was revealed in a newly published independent survey, marking the venue’s 20th anniversary, carried out by Econactive on behalf of Welsh Rugby Union (WRU), the venue’s owner and operator.

The report found the stadium to be Wales’ top single-site attraction by a significant margin.

The venue has an end-stage capacity of 66,000 for concerts but is able to host short-hall arena configurations ranging in capacity from 20,000 to 45,000.

The Stadium has staged concerts by artistes including Jay Z, Beyonce, the Rolling Stones and a record-breaking four-date run by Ed Sheeran in recent years. This year it hosted Pink, Take That and Spice Girls.

The venue’s standard concert season is May to late August, but concerts can be staged year-round due to the its retractable roof, which can be fitted in less than 12 hours.

“There is no doubt that 2017/18 was huge year for us, with Ed Sheeran playing an unprecedented four nights of sold-out concerts helping us along to a record year in terms of both turnover and visitor numbers, which reached a high of £1.23 million,” says WRU Group chief executive Martyn Phillips.

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