NEW GUIDELINES have been brought in by the Government to protect ticket-buyers from being ripped-off when using secondary sites.
Under the updated regulations, which form part of the Consumer Rights Act 2015, resale platforms such as Viagogo, eBay-owned StubHub, and Ticketmaster’s Get Me In and Seatwave will be required to list the location of seats, original ticket price, details of any connection with the organiser of the event, and any restrictions, such as no resale permitted or whether identification is required for entry.
For the first time secondary platforms will also have to supply a unique ticket number (UTN) if it has been specified by the event organiser or primary ticket seller.
Any websites breaching the regulations, which come in effect in April, could be fined up to £5,000.
“All too often people are left feeling ripped off when buying tickets from resale websites,” says consumer minister Andrew Griffiths. “We want people to know they are paying a fair price for tickets.
“We are already taking steps to crack down on touts using bots [robotic software] to bulk buy tickets for resale, and the CMA is investigating suspected breaches of consumer protection law online,” he says.
“We are going even further, making it easier for consumers to understand what they are buying to help save them from rip off ticket prices.”
Griffiths adds that the Government is due to publish a consumer Green Paper later this year advising people how to find the best deals on the ticketing market.
“With this updated guidance we now have clarification,” says Adam Webb, campaign manager for FanFair Alliance. “For instance, if the original terms and conditions state that a ticket is personalised and ID is required to gain entry, secondary sites must make this information clear.
“If properly enforced, these updates will better protect audiences and event organisers. They should also provide greater clarity to secondary ticketing platforms of their legal responsibilities.”