THE BIG 4 secondary ticketing platforms are continuing to advertise tickets at misleading prices, despite new laws which specifically forbid them from doing so, say investigators working for The Times newspaper.
Additionally, Viagogo, eBay-owned StubHub and Ticketmaster-owned Seatwave and Get Me In! have been banned from displaying deceptive pricing information on their websites by the Advertising Standards Authority (ASA).
An investigation by The Times found the actual ticket price for events including concerts by U2, the Rolling Stones, Kylie Minogue and Tom Jones were typically 28 per cent higher than the advertised cost, once extra charges had been added at checkout.
In the case of Viagogo the average difference was 39 per cent more.
A spokesman for the ASA, which introduced the restrictions in early March, says it is monitoring the situation.
“If any of those advertisers [platforms] are unwilling to make changes in a timely fashion, we won’t hesitate to take action, including imposing sanctions where necessary,” he says.
A StubHub spokeswoman tells LIVE UK, “We are working with the ASA regarding when we will implement these changes to a timeline that is possible for us and acceptable to the ASA.
“We want to get this right and ensure we implement the changes in the clearest possible way for customers.”
Ticketmaster says it is also working with the ASA and the Competition and Markets Authority in order to improve transparency.
Viagogo did not respond to requests for comment as LIVE UK went to print.