A LONGSTANDING reputation for hosting rock concerts saw Southend-on-Sea’s Cliffs Pavillion Theatre (cap. 2,250) scoop a warm-up show by Rod Stewart, ahead of his stadium tour.
Configured for a seated-only show at 1,657 people, the concert sold-out in minutes, says venue head of marketing Paul Driscoll.
“We have a good rapport with big rock promoters such as SJM, Live Nation and others, and a reputation for being able to sell-out shows, recently with The Specials and UB40.
“Rod wanted to do a small-scale warm-up show before the tour started and we seemed to be in the ideal location.
“It’s a huge feather in our cap to have someone like Rod Stewart here – it puts us on people’s radar who might not think of us, and it’s great for the town, too.”
Stewart’s tour is promoted by Live Nation Entertainment-owned Cuffe and Taylor, and includes Bristol’s Ashton Gate Stadium (27,000), Nottingham’s Motorpoint Arena (10,000), Milton Keynes’ Stadium (30,500) and Utilita Arena (11,000) in Newcastle.
Forthcoming shows at the Cliff’s Pavillion feature Katherine Jenkins, John Barrowman, and Gary Numan.