Dedicated to the Business of Contemporary Live Music
LiveUK

Scala rolls with Dice to beat touts

News
7 August 2018

LONDON’S THE Scala (cap. 1,145) has switched to mobile ticketing for all its concerts, partnering with mobile platform Dice, in a bid to keep tickets away from the secondary market.

The King’s Cross venue also hope to benefit from Dice’s concert discovery technology.

“Partnering with an innovative company like Dice means we can provide fans with easy-to-use tickets and most importantly, the move will ensure our tickets don’t appear on the secondary ticketing market,” says Scala event co-ordinator Jane Cotter.

Dice allows users to return unwanted tickets through its app, before returning them to sale at face-value.

“In this partnership, Scala are putting fans first and touts last,” says Dice MD Russ Tannen.

Forthcoming concerts are Scala feature Jake Shears, Pheobe Bridgers and Soccer Mommy.

Other Stories

AEG and SMG merge to create new venues giant

15 February 2019
THE VENUES division of multi-faceted global giant AEG – AEG Facilities – is merging with international arena and convention centre management company SMG to create…
Read more

Collapse of Common People fests takes Bestival team’s debts to more than £6m

15 February 2019
ECHOING THE vows of angry creditors of the failed Bestival (cap, 40,000) and Camp Bestival (25,000) events (see LIVE UK issue 227), companies owed money…
Read more