A NEW festival app, Second Screen, is to be adopted by at least five more UK festivals this summer, Neighbourhood Weekender (cap. 25,000) in Warrington, NASS (15,000), Somerset, El Dorado (5,000), Herefordshire, and The Long Road (5,000) and Handmade (1,000), both in Leicestershire.
The app promises to replace the need for a pocket festival guide and lanyard, with a full festival programme, “artiste-takeover” features and near-field communication (NFC). NFC enables both operational functions such as tent finding and queue management, plus location-specific marketing by sponsors and traders.
“Organisers can use real-time event management data and offer new opportunities for sponsors and advertisers to penetrate the highly engaged festival audience,” says Second Screen’s CEO Niall Green.
The new events see continued growth for the company which in under five years, has built over 50 apps for artistes and events, and claims over 1.5 million users, with more established festival users including Boardmasters (55,000) and Love Supreme (15,000).