NATIONAL PROMOTER and production company has acquired Cambridge festivals Strawberries & Creem (cap, 10,000) and The Cambridge Club (5,000) from S&C Productions for an unspecified sum.
Taking first step into the greenfield festival sector, Senbla says it intends to expand the events’ capacities, expand them from single to multi-day events and enhance production and line-ups.
Strawberries & Creem last took place on 15 June 2019 at Cambridge Polo Club with a line-up including Stefflon Don, Ms Dynamite and Sean Kingston, while family festival The Cambridge Club was held at Haggis Farm on 21 June 2019 with headliners including Sister Sledge.
The festivals will continue to be managed by the existing team including MD William Young and head of partnerships Chris Jammer.
Founded by Ollie Rosenblatt, Senbla was acquired by Sony Music Masterworks last year.
“Strawberries & Creem should be the biggest multi-genre festival in the country … , while The Cambridge Club will have a totally unique entertainment offering across music, comedy, theatre, technology, food and drink for all ages,” he says.
Young adds,: “We want both Strawberries & Creem and The Cambridge Club to be the leading festivals of their kind in the UK, and this is the best possible next step to achieving that vision.”