FOLLOWING THE acquisition of SSE Audio by Quebec-based Groupe Solotech, the British company’s co-founder John Penn has told LIVE UK the deal secures the long-term future of the operation and opens the doors to further international growth.
While Martin Tremblay, Groupe Solotech president and CEO, describes the deal as “the most important transaction in Solotech’s history”,
Penn says he and his wife Heather, who co-founded the business in 1976, had been looking out for a buyer who matched their business values for about a decade.
“The paramount principle was to secure the future for all our staff, and the long-term future of the company,” says Penn, whose acquisition of leading pro-sound businesses Capital Sound, Canegreen and Wigwam in recent years has seen SSE grow into perhaps the UK’s biggest live music audio company.
“This is Heather and my lifetime achievement and we wanted it to continue. We knew Solotech through working with them and their core values are the same as ours; passion, integrity and respect for staff.”
SSE company employs about 150 staff and Penn expects to hire more in the near future.
Tremblay says in a statement, “With the addition of SSE Audio, Solotech becomes one of the world’s largest AV and entertainment technology companies. The acquisition will generate growth opportunities on both sides of the Atlantic.”
The Coldplay, Little Mix, Arctic Monkeys, The Prodigy and Madness are among SSE’s clients while Solotech works with artistes including Taylor Swift Celine Dion, Pink and Michael Bublé.