VALUE FOR money and wide family appeal have sustained Nottingham’s Splendour Festival (cap. 25,000), as it prepares for its 10th anniversary event this July, according to Anton Lockwood of organiser DHP Family.
Lockwood says the event, headlined by Paloma Faith, Bjorn Again, The Stranglers, Embrace and The Charlatans, appeals to every member of the family, from teenage children to mothers and fathers. He also believes the opportunity it gives up-coming local artistes to play alongside household names is part of its attraction, with East Midlands singer-songwriter Ady Suleiman on this year’s bill, following fellow local Jake Bugg’s 2011 performance.
“We’ve succeeded by making sensible booking decisions, and partnerships with Nottingham City Council and suppliers,” says Lockwood.
“We won’t book Coldplay and turn into something we’re not. There are so many festivals out there and it’s easy to get carried away. But knowing your audience gives you consistency.”
Having sold out last year Lockwood says it’s “early days” for this year’s sales with the second tranche of artistes announced late March.
“I’m confident tickets will go well once we get the bill out there with on the ground marketing,” he says. “You can imagine, dad liking the Stranglers, mum might like Bjorn Again and the whole family including teens will enjoy Paloma Faith.”
Tickets are £53.90 and £42.90 for Nottingham residents.