CONSTRUCTION HAS begun on the 3,500-capacity Swansea Arena, which is due to open its doors in 2021 and will be operated by the UK’s largest theatre group, ATG.
The waterside concert hall will be funded by Swansea Council and marks the first phase of its £135 million regeneration of Swansea Central, which also comprises shops, restaurants and two multi-storey car parks providing 960 spaces.
ATG operates more than 50 venues across Britain, the US and Germany including the Empire (2,369) in Liverpool, Oxford’s New Theatre (1,711) and Victoria Hall (1,635) in Stoke, with its ATG Tickets processing over 11 million tickets a year.
“ATG’s success has come from close collaboration with top talent combined with an understanding of the local and regional markets,” says the company’s content development director Katy Arnander.
Swansea council also owns and operates the Grand Theatre (1,010) and the Brangwyn Hall (1,070 seated/1,200 standing).
Other ATG venues include Edinburgh’s Playhouse (3,035), Folkestone’s Leas Cliff Hall (1,500), Glasgow’s Theatre Royal (1,505), Manchester’s Opera House (1,875) and Sunderland Empire (1,955).