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Synergy split creates new Glasgow promoter

News
23 January 2019

BRIAN REYNOLDS has set up his own Glasgow-based promoters 432 Presents, following his departure from Synergy Concerts.

He had been at the company for six years, working with Synergy founder Grainne Braithwaite-Vedamanikam.

“Synergy will continue under the direction of Grainne, while my team and I have been working hard to develop our new brand, 432 Presents,” says Reynolds.

Reynolds brings with him some ten “core staff” and says he hopes to grow the company’s activities by 30-40 per cent year-on-year.

He adds, “We have been building this really conservatively for some time and the main aim is everyone has a high level of job satisfaction.

“If the staff are happy, the artistes are happy and the fans are happy because we are putting on great shows – that is how the company will succeed and grow.”

Since forming 432 Presents, the company has worked with artistes such as 65daysofstatic, Silver Mount Zion and Angel Olsen.

Later in the year, it will book for Scottish summer festival Doune The Rabbit Hole (cap. 6,000), as well as The Spree Festival across a number of venues in Paisley, which hosted Martha Reeves and the Vandellas and Gang of Four last year.

Synergy works with artistes including Jon Hopkins, Joanna Newsom, Four Tet and Battles.

Founder Braithwaite-Vedamanikam adds, “Synergy Concerts continues to operate as we always have, developing audiences for some of the worlds most cutting edge artists.

“We continue to promote tours in Scotland, while expanding globally, and collaborating with brands during SXSW.

“This summer marks our 15th year in business and we’re excited to announce events to coincide with that shortly.”

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