SCOTLAND’S DF Concerts, organiser of T in The Park (cap. 85,000), has expanded its offering for TRNSMT (50,000), as it focuses on city-based events.
Launched last year on Glasgow Green TRNSMT stages five nights – up from three – over two consecutive weekends this summer with headliners Stereophonics, Liam Gallagher, Arctic Monkeys, Queen with Adam Lambert and The Killers.
“Last year, TRNSMT sold out on the Saturday and did great business on the other two days,” DF’s Geoff Ellis tells LIVE UK. “When we first started looking at artistes for 2018, there were potentially enough for two weekends. Because it’s a metropolitan event, we’re not asking people to come every day, so we can appeal to different markets.”
He says city events allow audiences to tailor their experiences, with the option to purchase single day or weekend tickets, while offering easy transport and accommodation.
“We’re selling more tickets – both single days and weekends,” he explains. “The challenge is getting enough [entertainment] interest on each day for the day tickets, while also appealing to the weekend audience.”
Ellis believes Liam Gallagher and the Arctic Monkeys will sell out, while ticket pricing at £59.50 (or £65 for Queen) reflects the Scottish market.
“Scotland only has five million people over a large area – less than huge catchment areas like Manchester and Birmingham,” he says. “We have [Live Nation-promoted] Beyoncé & Jay Z, and [AEG Presents-promoted] the Rolling Stones this summer, and we’re competing with ourselves with the Edinburgh Summer Sessions [6,000].”
Questioned on a potential return of T, the camping festival on-hold since 2016, Ellis insists, “We have no immediate plans for a camping event.”