THE NEED to re-introduce extra atmosphere, plus production savings, were factors in the decision to stage Tramlines on a single 40,000-capacity outdoor site this year, according to festival director Sarah Nulty.
The previously multi-venue event moves to the city’s Hillsborough Park this July.
“It was harder to make budgets work across so many venues,” Nulty tells Festival. “We were limited in space at our largest venue The Ponderosa [recreation ground] and had to strip things out to get it to 20,000 capacity for The Libertines.”
The event, which is celebrating its 10th anniversary, had an overall capacity across all sites of 29,000 last year..
“Our new site is just two more stops away on the tram. The Leadmill [cap. 900] is hosting a stage and we’re discussing after-parties with other venues,” says Nulty.
Founded by a group of bar and venue owners to attract more people to the university city in the summer, the festival has been 37 per cent owned since 2013 by muli-event organiser Count of Ten (now part of Global – see news story), organisers of Y Not? (15,000) and Truck (10,000).
“As the event grew, we were looking to bring in more festival knowledge,” says Nulty. “It’s been a really good relationship, especially moving to a greenfield model, as those guys have added their expertise to the site. This year we’ll have room for four or five stages, with comedy and cinema tents.”
She says early-bird ticket at tiers up to £30 have sold out, with the final ticket price dependent on the line-up, yet to be announced. Last year’s headliners included All Saints and Primal Scream.