IN AN expansion of its out-reach philosophy to capture emerging artistes and feed them through to its flagship New York arena, venue operator Brooklyn Sports & Entertainment (BSE) has expanded its advisory board to include industry figures in the UK.
BSE has already sent teams to the UK to interact with artiste managers, agents and promoters, and introduce them to its 19,000-capacity Barclays Center in Brooklyn.
It also ran a backstage bar at the 65,000-capacity series of British Summer Time concerts in London’s Hyde Park.
“We’re not thinking about big venue artistes in London, it’s about smaller venues and how we can tap into that emerging music scene so that when artistes are breaking into North America, they’re thinking about Barclays Center,” says BSE CEO Brett Yormack.
New members of the advisory group include Mumford & Sons’ Ben Lovett, who is behind management company and label Communion Music and runs London venue Omeara (cap. 300), Red Light Management’s James Sandom and Universal Music Group head of A&R Louis Bloom.
“There are very few companies that can combine ambition and vision with flawless execution in the way that BSE does,” says Lovett, who has played the venue with Mumford & Sons.
As well as the Barclays Center, BSE operates Nassau Veterans Memorial Coliseum (15,000) and New York City’s Webster Hall (1,500). Artistes playing the Barclays Center include Elton John, Sam Smith, Depeche Mode, Florence + The Machine and Phil Collins.