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Viagogo visitor numbers plummet

22 October 2019

CONTROVERSIAL SECONDARY ticketing platform Viagogo has experienced an almost 80 per cent decline in visitors to its website after Google removed the company’s paid-for top search results listing in July, according to The Guardian.

Google’s decision followed the Competition & Markets Authority’s (CMA) legal suit against Viagogo for contempt of court after the site failed to comply with consumer protection laws.   

The Guardian reports that the number of visits slumped from 4.5m in June to 2.5m in July, the month the ban came into effect, before plunging again to just 820,000 in August, the first full month affected by Google’s decision.

Over the same period, the company’s global website also suffered a steep decline, down from 15.3m visits to 4.5m.

The CMA has now suspended the court order, saying that Viagogo had addressed outstanding concerns, but it “has not ruled out future action if problems recur or if other issues emerge.

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