PORTSMOUTH’S VICTORIOUS, the UK’s biggest city-based festival, contributed nearly £10 million to the local economy last year, according to a report compiled by the event’s organisers.
The report states that 120,126 people attended the festival last year, which runs over three days in August, and has an 80,000 per day capacity.
The daily spend of festival attendees was up from £68.47 in 2017 to £85.60 last year, helping the festival to contribute £9,842,258 to the local economy.
The report also revealed that 90 per cent of visitors had attended the festival previously and nearly a quarter (24 per cent) bought tickets to the full three days.
“We’ve worked tirelessly to ensure the festival makes a significant impact on the local economy and we are delighted with the results of the 2018 economic report,” said festival director Andy Marsh.
This year’s festival takes place on 23 to 25 August with headliners including The Specials, Rudimental and New Order. Weekend tickets are priced from £110.
Victorious is now owned by Superstruct Entertainment, since radio group Global divested all but one of its festival brands (see LIVE UK issue 232).