VENUE MANAGEMENT company and promoter VMS Live has agreed a partnership with Eventim UK to make the firm its official ticketing supplier.
Eventim, a subsidiary of Germany pan-Europe giant CTS Eventim, will handle ticketing for all VMS shows and for its venues, which include Manchester Academy (cap. 2,600) and Wrexham’s William Aston Hall (1,200).
“We are currently a small business in the context of the major players out, but we continue to double in size year on year,” says VMS MD Steve Forster.
“Eventim approached us about a partnership and their flexible approach and ability to modify their standard offering to suit our business needs convinced us.”
Forster says Eventim’s recently launched fan-to-fan resale platform FanSALE, which limits prices to no more than 10 per cent of face-value (see LIVE UK issue 217), was also a factor in the decision.
Eventim’s finance director James O’Mullan adds, “We both have similar ambitions for the future, and working together we will be able to help each other reach those goals.”
Other venues operated by VMS include central London’s ULU (cap. 850) and Duck N Dive (250), the Foundry (1,300) at Sheffield University Students Union and Preston Guildhall’s live space (500).
It also puts on racecourse shows at Arena Racing Company’s tracks and last year staged Meridian Live (20,000) in Cleethorpes, featuring Craig David and UB40.