WOMAD director Chris Smith says a large part of the 40,000-capacity event will be powered by mains electricity for the first time this year, in partnership with the green energy company supplier and event sponsor Ecotricity.
Smith says around a third of the festival’s main arena, the backstage areas and one of the main stages will be powered by renewable energy.
“We have been running generators using biodiesel for years, but we haven’t had a brilliant time with them, so there will not be any onsite this year. What we are doing on site with mains power will more than offset that,” he says.
Another initiative is the planting of a new Womad Wood onsite.
“We are asking people to offset their journeys by buying trees. You can’t plant trees in July and expect them to live, so we will invite people back to plant the trees in a designated area on the estate,” says Smith.
While there are no new stages or entertainment areas this year, Smith says there has been heavy investment in the “look and feel” of the stages.
He says ticket sales for the event at Charlton Park in Malmesbury, are 20 per cent up on the same period last year.
Among the headliners at the 23 to 26 July event are Flaming Lips, Angélique Kidjo and Kate Tempest. Tickets cost £225.