THE STRESS of attending a festival or concert has inspired event organiser and yoga entrepreneur Maudie Johnson to set up her own festival hoping to offer relaxation and healing to attendees.
No Planet B aims to attract 3,000 people with its vegan and zero waste ethos plus live music from George Landy, Ruth Blake and One Man Plan. Its campaign on crowdfunding site Kickstarter had raised over half its £25,000 target as LIVE UK went to press, with 21 days to go.
“A lot of concerts have made me want to run a mile,” says Johnson. “I felt there was a need to be outdoors in a chilled, mellow vibe.
“The Kickstarter campaign is an organic process that creates traction. I could throw money at No Planet B but there’s no point as it has to stand on its own two feet.”
She has plans to export the three-day mid-August, Cotswolds-based event if it succeeds. A weekend ticket is £119.
“We’re excited to grow it and launch franchises in other countries,” Johnson says. “We’ve had interest from the US and Middle East.”